July 3, 2012 § 1 Comment
When the settlers on the Mayflower first approached the American continent nature was unexpectedly hostile to their civilizing efforts. The land was strange and the dangers were legion. Bill Bryson has remarked that the first pilgrims to arrive at the East Coast were unfit and badly equipped for the new circumstances on the continent.
They packed as if they had misunderstood the purpose of the trip. They found room for sundials and candle snuffers, a drum, a trumpet, and a complete history of Turkey. (…) They were, in short, dangerously unprepared for the rigours ahead, and they demonstrated their manifest incompetence in the most dramatic possible way: by dying in droves (Made in America, 5-6).
Unlike the politically hostile climate in Europe, the new continent was an even more existential enigma, a challenge to established customs and norms because it was so very barren, so devoid of any sign of European style habitations. And still today, the European traveler marvels at the disorienting maze of freeways, highways and thru-ways, which seem to go on for miles and miles before a ramp branches off into a neighborhood that was around the corner from the point of departure. THRU TRAFFIC MERGE LEFT. RIGHT LANE MUST TURN RIGHT. Safe guidance in an uncertain environment.
Likewise, Americans are disoriented in European towns of medieval layouts, where no apparent pattern guides the explorer from A to B. Layer upon layer of historical upheavals and consolidations has been cast in brick and mortar to form an agglomeration of buildings and passages which only time spent wandering can render transparent. The experience of space differs distinctly in both environments and that might be a good reason for the mutual attraction of Europeans to the vast expanse of the North American continent and of Americans to the whimsical mazes of European capitals.
Fortunately enough, the traveler today no longer faces the hardships of past times because the land has been tamed. In its experiential quality, the space of America depends on the reliable functioning of its automobile and communications infrastructure. While it is an often encountered snobism of Europeans to mock the American reliance on cars – and indulge in praise of the virtues of sustainable public transportation – the car and the land it has created still mark an exceptionally interesting feature of American society. And just as tame and predictable as the highway rolls across the land, ubiquitous information online allows for a tame and predictable experience of this very same land. The American habitat is exceptional in its expanse and yet even more iconic of the two taming trends of modernity – individualized transportation and communication.
In his essay “Babel in Europe” (1957) Lewis Mumford bemoaned that European architects and landscape planners were constantly imitating American models. Architects planted skyscrapers in French towns as a sign of modernity (e.g. the incredibly misplaced Tour de Bretagne in Nantes). Urban planners laid out grids of centers and suburbs connected by highways modeled on the American metropolis (and Le Corbusier’s special visions of the future). Mumford especially criticized the destruction of urban centers, in America and Europe alike, for enhanced auto-mobility.
We still habitually sacrifice all the special values of the city to the function of motor transportation, as during the nineteenth century they were sacrificed to the railroad and the factory. In many of our expressways and viaducts and cloverleaf intersections, our highway engineers, in defiance of the lessons the past should have taught them, are butchering good urban land as recklessly as the railroad builders did in laying out their terminals and marshalling yards. (reprinted in The Highway and the City, 18).
This is a familiar lament. One of the recurrent features in descriptions of America is to juxtapose the agricultural farmland of the Mid-West with the density of the big coastal sprawls. But especially in the many dwellings between these two extreme types we find a typical structure of residential developments interspersed with freeways and shopping centers. Whereas public transportation works more or less in urban centers, a city like Los Angeles is already too widespread to offer any useful service of that kind. Although the disastrous effects of individual auto-mobility are becoming more and more apparent, starting from Mumford’s ‘butchering’ of cities to climate change and dependence on fossil fuels, a defining feature of the American landscape remains its automobile infrastructure.
Despite the vast heterogeneity of local identities and the broad spectrum of climates across the land, all these forms are equally available through individual transportation and a repetitive infrastructure of consumption. The land may change but the freeway and the brands posted by the roadside assure the traveler of a stable and predictable environment.
The American habitat is built around mobility which bridges the discrepancy between individual aspiration and collective cohesion. Empowered by the steering wheel, individuals can dash out any minute to drive wherever they please. But as soon as they enter the road, others will block the way. In a spatial and cultural perspective, this infrastructure of mobility is reassuring. Wherever you go, there will be Chevron and Esso, Baskin Robbins and Wendy’s, Subway and Taco Bell, Wells Fargo and Chase, Rite Aid, Lowe’s and Home Depot, Bed, Bath and Beyond.
The land is experienced through the man-made divisions of geometrical state borders, interstate junctions and food courts. The brands of civilization obliterate the vast expanse of space, which is unnameable and untamable. The warning signs near the desserts “last gas for 150 miles” are the definite limit of tame land.
“CARE4EM” [petlovers], “N2OPERA” [opera fans] or “RVR_BUMS” [fans of Mitsubishi’s RecreationVehicleRunner?]. Individualizing license plates is to communicate, and to communicate in turn is to reduce insecurity. When there are no more plots to organize life, a life told in bumper stickers is at least a temporary structure. Transportation and communication are those two areas of modern life where America has left its indelible mark on the world. Communication reduces insecurity but increases complexity. Around the corner unknown chances are waiting – a better life, a better bargain – existential parts of the American Dream.
UHAUL URSELF N2 A BETTER LIFE.
In America, you don’t own a car, you drive a car. The aim here is not to possess, but to acquire the right to partake in mobility. Buying cars on a lease plan is similar to a subscription service for mobile phones. The phone may be an object of possession but its function is crucially to allow access to the network of other users. Cars and mobile phones open access to networks and both embody the vision of an individual subject empowered by technology beyond the limits of collectivity. Arguably, the prominence of individual spatial mobility as a crucial component of the American Dream obscures the diminishing chances of social mobility because it places responsibility of success in individual hands. YOU CAN MAKE THAT CALL.
In a recent article and interview for The European, Winfried Fluck argued that the notion of American Exceptionalism was still a form of “national glue” which accommodated many conflicting ideals and ideas of America. Even in a time of crisis (financial, economic, political), American Exceptionalism was still the dominant national idiom which could instill a sense of superiority and national unity. And even in times of crisis, this idiom remains strangely immune to criticism from outside.
But such international comparisons are still rare in American discourse, because nobody wants to be the messenger who brings the bad news. Things will therefore drag on for the time being in the same way in which they do right now: on the one hand, constant discussions about whether American society is still Number One, on the other, bitter disagreements about what makes it Number One, or what could make it Number One again. Only when the idea of American exceptionalism should lose its imaginary power, will it be time again to ask the question what it actually is that holds American society together. (Winfried Fluck in his Article “American Exceptionalism as National Glue“)
One such glue is the almost dialectic relation of individual mobility and communication which at once tames and exploits the land’s vast expanse for personal improvement. Despite diminishing chances of social mobility, both of these components of the American Dream still have a real and empowering effect. It may be more common in cultural criticism to follow the Adorno line of arguments and dismiss this very reality of experience of the land. But the tame land has an incredible attractiveness across the globe – from Konstanz to Kobe, from Beijing to Brasilia. With communication technology at their hands, the pilgrims today would be arranging accommodation beforehand, pack clothes appropriately and visit only those famous landmarks that the guide book recommended. It’s no longer an adventure but instead of “dying in droves” they would be dining in the groves of tame land.
All photos by the author. Please use the comments section to request hi-res copies.
September 21, 2007 § Leave a comment
Für die Popkomm ist man zu alt oder zu neu. Unter .de war kein Platz mehr, da hat man sich aus Coolnessgründen gleich das .com geklaut, weil das klingt doch auch viel besser. Popkomm [dot] com. Wenn das mal keine Bubble ist. Für alle Nichteingeweihten: Das ist eine Messe und natürlich, wie bei allen Messen, ein “Standortfaktor” und ein “Motor” und sonst noch vieles mehr, aber eigentlich ist es ein Nabelpiercingschaubudentheater, auf dem sich noch der Mythos von der grossen Entdeckung zelebrieren lässt.
Berührend, geradezu schleichend-peinlich, kommt jeder Satz über die Popkomm in einer Mischung aus Existenzphilosophie und Kapital daher, geradezu als hätte jeder darauf gewartet, hier her kommen zu dürfen. Punkt 1) Es gibt viele Musiker, die sich tatsächlich weiterentwickeln. Punkt 2) Viele werden entwickelt. Von anderen, für andere und vor allem als Produkt. Darüber sollte man ehrlich sein, sonst fängt es an weh zu tun. Standorte leben von dem standing das man in ihnen geniesst. Bild oder Spiegel, keiner kann es sich verkneifen, den Erlöser für die Ahnungslosen oder Besserwisser zu spielen. Beruhigend zu wissen, dass auch die Mitglieder von einer sehr populären jugendlichen Band nach Paris fahren, um dort vor allem den Eiffelturm zu photographieren. Sehr beruhigend und wenig überraschend. Ebenso wie die Diskursethik ihrer Anhänger: These – Antithese – Synthese.
Eine Messe mit dem rührseeligen Motto “Plug in to success” auf der man vor allem “essential, effective, global” sein soll (muss?) ist kein Woodstock, kein Wacken, kein Ereignis und schon gar kein Spass. Ausser man hat viel zu erzählen, eigentlich immer das selbe, und die Hände in den Taschen voller Buttons, Pins und Werbeflyer, die alle untergebracht werden wollen. Man füllt sich selbst die Schlagzeilen aus, und darin liegt die eigentliche Magie. Daniel Boorstin wäre stolz. Auf alle. Auch euch, auf dich, und dich und dich. Denn ihr seid alle dabei. Ich auch. Es lebe die Narretei. Global. Für alle. Und vor allem: “effective”.