Time (Part 1)

August 25, 2010 § 1 Comment

Reinventing the word - in Ginza, Tokyo

The tautology of this combination would lead no one to assume that “Rea’s” might refer to a jewelry shop next to the commuter train rails in one of Tokyo’s busiest shopping districts. Although there are reasons for buying jewelry, they will seldom be reasonable because neither the price nor the design or materials appeal to reason as a way to understand jewelry or the merchant providing it. Only solicitation takes the form of the word and reinvents it as part of a styled interaction. There is no word here, only a sound. The JapEnglish as cultural recoding needs neither reason nor ability to mute the silent appropriation of terms for empty sloganism.

Reverse the Time. Part 1.

Whose Raison d'être?

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