Against Simulation: The Early Works of Jean Baudrillard

July 28, 2009 § 1 Comment

Raetzsch_Titel

Becoming an author is a really hard job. Publishing a book is even harder. Even today. Not until you can become ignorant of your own text and read it over and over again, the true character of the text will emerge. My thesis on Baudrillard’s early works is now available (in German) featuring in-depth explorations of the Marxist and Semiotic treatises, McLuhans heritage, and Baudrillard in the context of Durkheim’s distinction of profane and sacred practices and Weber’s disenchantment of the modern world.

Chapters feature:

  • Baudrillard in Media and Cultural Criticism: Against Simulation
  • From Symbolic to Semiotic Cultures: Collective Representations – Rationality of Literacy and Individualization
  • Alienation and Symbolic Exchange: Barthes’ Modern Myths – The Objects and Consumer Society – Need for Difference – Symbolic Exchange
  • The Test of the Mass Media and Telematic Subjects: Parole sans réponse and Implosion – The Screen and Telematic Subjects
  • Symbolic Exchange in (online) social networks

Graphic concept and typo composition by Katharina Berndt (gluecklichebilder.de). Editor: Jakob F. Dittmar. Available from University Press of Technical University Berlin, Kiepert, or Amazon.de or as a free download of the complete pdf from the publisher.

InTheory_web

Theory – 学説 – Theory

The cover image was taken on the streets of Ginza, Tokyo. I wish it was a montage but actually it was all there. “Longchamp” of “Paris” next to a Barbra Streisand-looking girl featuring fashion by “Theory”. What struck me most is the combination of such disparate elements as pure signs. Maybe it takes a long way to Japan to discover this self-referentiality of the sign and the image. The cultural difference aside, it teaches a lesson in Baudrillardian thinking. And maybe theory is not so far away from fashion anyway.

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